Sell Your Rolex in Atlanta
Experience a smarter way to sell your watch. Our expert buyers personally evaluate every piece submitted to ensure you receive exceptional value and service.
Tell us about your item, include a few photos, and one of our experts will reach out shortly.
Have questions? Message our team now.
Mills MenserOwner and Founder
Jason Perry, GIA GG
Market Director
Atlanta, GA
Jason Perry is a GIA Graduate Gemologist and Certified Appraiser with additional post-secondary education and training in communications, gem trade economics, jewelry design, and valuation science. With a career in jewelry and watches spanning two decades, Jason possesses a passion to use his expertise to make a unique impact in the luxury asset-based financial industry.In his early experience, Jason contributed to the success of some of the country’s most well known fine jewelry retailers, serving in both sales and management roles. Jason eventually moved on to gain specialized experience as a national traveling Jewelry Appraiser and report writer, providing insurance, fair market and liquidation valuations of modern designer and vintage period jewelry, as well as top luxury watch brands such as Rolex and Cartier.Since joining Diamond Banc and opening the Buckhead-Atlanta location in 2022, Jason has built a reputation of impeccable customer care and meeting client needs with excellence, providing them with tremendous value through innovative liquidation-buying services and tailored lending solutions.
Jae Back
Market Director
Roswell, GA
Jae Back brings over 27 years of leadership experience in luxury jewelry and watch markets to his role at Diamond Banc. Having directed multi-million-dollar operations and high-performing sales teams at renowned jewelers, Jae has developed a deep understanding of the true value of fine jewelry, luxury timepieces, and diamonds. His expertise allows Diamond Banc clients to benefit from precise evaluations, transparent processes, and tailored financial solutions that maximize the value of their assets while delivering exceptional service.
At Diamond Banc, Jae is dedicated to building trust-based client relationships by combining his market knowledge with a customer-first approach. Fluent in both English and Korean, he ensures that every client experience is seamless, respectful, and informed. Whether clients are seeking to access immediate liquidity, sell a piece from their collection, or leverage their luxury assets for financial flexibility, Jae’s extensive background in luxury retail and operations ensures they receive industry-leading insights, professionalism, and care.
How it Works
- Request a quote
- Visit an office or request a label
- Receive your offer and funding within 24 hours
FAQs
Why should I sell my jewelry to Diamond Banc?
Clients love working with Diamond Banc based on the transparency and guidance that we deliver.
We show you wholesale comparable items to yours, what dealers are asking for them, and what dealers are selling them for and we show you this on the largest dealer-to-dealer trading platform in the world. We explain why we’re making the offer that we’re making, and allow you to understand that you’re truly getting the most they can for your fine & designer jewelry.
Our ultimate goal is to ensure you feel confident in your decision to sell your jewelry by providing you with the transparent industry-specific education you deserve.
How does it work?
There are two ways to work with us:
- Visit an office near you: Schedule an appointment at one of our offices nationwide to have your jewelry evaluated on the spot, right in front of you, in a private, luxury environment & get paid immediately.
- Work with us online: Fill out our online submission form above & receive a quote within 24 hours from one of our expert jewelry buyers. Our team will provide you with a fully-insured shipping label to mail your item(s) to our headquarters & issue funding immediately upon accepting our offer.
What jewelry brands do you buy?
Diamond Banc purchases a variety of designer jewelry brands, including but not limited to, Cartier, Tiffany & Co., Graff, Van Cleef & Arpels, Harry Winston, & David Yurman.
How do I get paid?
Upon acceptance of our purchase offer, we will issue payment to you immediately via check or wire transfer.
How long does it take to sell my jewelry?
Selling your jewelry to Diamond Banc is fast, simple, and secure. Schedule an appointment at a Diamond Banc location near you, have your jewelry evaluated on the spot, and get paid immediately. Typically, this process takes less than 40 minutes.
Are there any fees?
No. When you sell your jewelry to Diamond Banc, there are no additional fees. We encourage you to visit an office near you for a free, no-obligation item evaluation to find out what your jewelry is worth.
What is a Jewelry Equity Loan?
At Diamond Banc, you have the option to retain ownership of your jewelry, while still enjoying the liquidity as if you sold outright. Diamond Banc is the nation’s #1 jewelry buyer & jewelry-secured lender.
With a Jewelry Equity Loan, you can borrow against the value of your jewelry while still retaining ownership of it. Visit our Jewelry Equity Loan page for more information.
From The Founder
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Our Offices Nationwide
Diamond Banc operates in key cities across the U.S., making it easy to access trusted jewelry selling and loan services near you.














We Buy Rolex Watches
DB Organization LLC, a distinguished Georgia-based firm and a subsidiary of the renowned national Diamond Banc brand, stands out as the premier destination for individuals looking to sell their Rolex timepieces. Amidst the plethora of Rolex buyers in the greater Atlanta area, DB Organization emerges as the foremost choice for those seeking the highest returns on their investments. Entrusting your Rolex with the right buyer is paramount, and DB Organization guarantees not only the best prices but also a seamless transaction process. As one of the nation’s leading Rolex buyers, our expertise extends across a spectrum of factors, including model, age, condition, and rarity, ensuring that our offers accurately reflect the true market value of your timepiece. Trust DB Organization as your ultimate destination – the best place to sell your Rolex and unlock its full potential.

What Is My Rolex Worth?
When assessing the worth of your Rolex, numerous factors come into play, diverging from its initial or present Manufacturer’s Suggested Retail Price (MSRP). The secondary Rolex market thrives on market demand, often inflating the value beyond its original purchase price. At DB Organization, we consistently offer our customers significantly more for their used Submariner, GMT-Master II, and Daytonas compared to their initial investment. Many vintage Rolex models have experienced substantial appreciation over time, with the condition playing a pivotal role in determining their worth.
Choosing to sell your Rolex to us in Atlanta, Georgia, is the intelligent decision if you aim to maximize your returns. As the premier Rolex buyer with a network of common ownership companies spanning the nation, we leverage current market insights to provide you with the most competitive selling price. Our streamlined watch buying process ensures simplicity, ease, and promptness. With an extensive network comprising Rolex dealers, retailers, and private collectors, we guarantee to offer you a market-leading price for your Rolex, regardless of model or condition. For those in the Atlanta, GA vicinity seeking the best place to sell your Rolex, look no further than DB Organization.
Rolex watch models we are actively seeking to buy:
- Rolex Submariner
- Rolex Sea-Dweller
- Rolex Deepsea
- Rolex GMT-Master & GMT-Master II
- Rolex Day-Date (President) & Day-Date II
- Rolex Datejust & Datejust II
- Rolex Cosmograph Daytona
- Rolex Yacht-Master & Yacht-Master II
- Rolex Explorer & Explorer II
- Rolex Air-King
- Rolex Milgauss
- Rolex Pearlmaster
- Rolex Sky-Dweller
- Rolex Oyster Perpetual
- Rolex Oyster Perpetual Date
- Rolex Oysterquartz
Where to Sell Your Rolex in Atlanta, Georgia
Finding the best Rolex buyer can be daunting, especially in Georgia, where there is no shortage of Rolex buyers. However, it is essential to pick the right buyer to trust when you’re selling your Rolex watch. If you are located in Atlanta and looking to sell your Rolex watch, DB Organization LLC in Atlanta is the best option.
Here are three questions that can help guide you through the process of selecting the best Rolex buyer:
- What is my Rolex worth?
- Can I trust my Rolex buyer?
- Am I getting the most for my Rolex watch?
These factors can help you to eliminate Rolex buyers that might be the wrong fit and can help you locate your perfect Rolex buyer.
What is my Rolex’s value?

If you’re looking to receive the best offer when selling your Rolex, it is important to understand what that watch is worth and what factors contribute to the overall value of a Rolex. Ultimately, the Rolex value will depend on the market demand and condition of the watch. Although there are several factors to consider when looking up your Rolex’s worth, the most important factors include: the model of your Rolex, the overall condition of the watch, the year of production, the “rarity” of your watch, and the Rolex coming with the original Rolex box and warranty card and/or paperwork.
The amount of wear on your Rolex, the movement’s condition and overall demand for your specific Rolex model are the key factors in determining your Rolex value and what DB Organization LLC can offer. Bringing the original Rolex box and warranty card documentation with you when meeting with our Rolex buyer in Atlanta can result in hundreds of dollars.
Can I trust my Rolex buyer?
Another key factor to consider is: “Do I trust this Rolex buyer”? When selling any valuable item, especially something important like your Rolex, you want to feel secure in the buyers’ reputation, financial standing and ethics. Diamond Banc is a national buying and lending company that has an excellent reputation, high ethical standards and stellar financial means to assist you when selling your Rolex timepiece. You must trust your Rolex buyer to have the funds available to buy your Rolex outright. DB Organization LLC not only provides you with a fair and accurate valuation of your timepiece at no obligation, but we also provide immediate payment when you do decide to sell your Rolex. DB Organization LLC always ensures your information is private and the process is entirely confidential.
DB Organization LLC is fully committed to providing the best option when selling your Rolex timepiece. Selling your Rolex to DB Organization LLC of Atlanta is confidential, safe and couldn’t be simpler of a process, with funds being issued immediately. We appreciate the opportunity to earn your business and look forward to scheduling an appointment in our private Atlanta office. DB Organization LLC is always happy to provide no-pressure, no-cost, liquid value assessments on your Rolex watch.
Am I getting the most for my Rolex watch?

The final factor to consider is whether you’re getting the most for your Rolex. Even if you have a clear understanding of your Rolex’s value, it’s important to partner with a buyer who has the infrastructure to ensure you realize that value and receive the most for your watch. DB Organization LLC is your best option if you wish to receive the highest amount when selling your Rolex in Georgia. We give our clients the highest immediate purchase offers for their watches based on real-time market data. DB Organization LLC has a vast network of collectors, retailers, Rolex brokers, and watch dealers who are eager to purchase pre-owned Rolex watches.
Our wide network of selling avenues allows us to provide the strongest purchase prices of any Rolex buyer in Atlanta and ALL of Georgia as a whole. Our Rolex purchasing process is simple. DB Organization LLC of Atlanta buys all conditions and models of Rolex, from brand new watches to vintage models such as the vintage Daytona, vintage GMT Master, and vintage Submariner. We also purchase dress models such as the Rolex Day-Date (President) and Datejust. We buy both men’s and ladies’ Rolex watches. DB Organization LLC is here to provide you with a clear understanding of your Rolex’s value.
How can I find out what my Rolex is worth?
Fill out the form above and we will quickly provide a purchase quote and work with you to set up an appointment at our private Atlanta office. Call our office or email Jason, our Atlanta Director, to set up an in-office appointment.
Know your Rolex model number? Enter it into our Rolex Value Calculator and an approximate value will instantly be provided, which is subject to our viewing the watch in person.
DB Organization LLC serves a wide area of the Atlanta metro including but not limited to:
Clayton, Cherokee, DeKalb, Cobb, Gwinnett, Fayette, Douglas, Fulton, Forsyth, Rockdale, and Henry counties