Sell Rolex Watch | Rolex Watch Buyers - Diamond Banc

The Nation's Premier
Rolex Watch Buyer

Your First Choice for Selling Rolex Watches with Confidence

Your Rolex

About Your Rolex

Your Information

Send offer to...


Thank You

Thank You

We have received your submission.

A member from our team will
contact you shortly!

I have to give Diamond Banc a true 5 star rating. I had met with 2 others beforehand and left both places with a feeling that I was not worth their time. Not the case with Julio. I had a comfort that he cared and was honest. Thank you for treating me with respect.
Kyle Cook, Vice President

Kyle Z. Cook

National Headquarters | Columbia, MO

Contact information & biography expand_more
Jordan Isaacs, Market Director

Jordan Isaacs

National Headquarters | Sarasota, FL

Contact information & biography expand_more

“I was definitely hesitant to send my Rolex watch in the mail. But they were amazing. They took care of everything and were able to give me the amount they originally quoted-which was higher than anyone in my hometown would match. Jordan is really great! Highly recommend working with him!”

-Kristi G.

Get A Quote

What is your item worth?

Complete our simple online submission form & tell us about your item. Our team of experts will contact you with an initial quote.

Start a Quote

Expert Evaluation

Mail-In or In Person

We provide you with a fully insured shipping label to send your items to our headquarters for final evaluation. Or, visit a Diamond Banc office near you to complete your transaction in person.


Get Funded

Via Check or Wire Transfer

If you accept our offer, we will issue payment immediately via check or wire transfer.


How does it work?

Selling your Rolex watch to Diamond Banc is simple, fast, & secure. You can begin the process by requesting a quote; Tell us about your Rolex utilizing our online submission form above. Then, a member of our team will reach out to you with an initial purchase offer & a fully-insured shipping label. Once your Rolex is received here at our headquarters, it is verified by our Rolex watch experts, and our final offer is made. If you accept our offer, we will issue payment immediately via wire transfer.

How do you determine how much my Rolex is worth?

Our team of expert Rolex buyers has the skillset to evaluate your watch in great detail & consider every value-adding factor to ensure you receive the highest return possible on your Rolex watch. There are various factors that impact the value of your Rolex watch. For instance; the condition, accessories (including box and papers), and the current selling value on the secondary market. We will thoroughly explain to you how we derive our purchase offer and show you comparable Rolex watches on the market.

How long does it take to get paid?

In most cases, it takes less than 24 hours to receive payment from the moment you accept our purchase offer. If you visit a Diamond Banc office, you have the ability to receive funding on the spot.

Does having a Rolex with a box & paperwork make it worth more?

Yes. If your watch comes with extras such as an original Rolex box, paperwork, stickers, etc., these factors can potentially make your watch more valuable.

What if I don’t accept the final purchase offer?

If you elect not to accept our purchase offer, we will expedite your Rolex watch back to you under a fully-insured shipping label.

Is my Rolex watch insured while in transit?

Yes. Your Rolex watch is fully insured during transit to our headquarters, while in our possession, & during the return shipment back to you.

Can I borrow against the value of my Rolex instead?

Yes. If you would prefer to retain ownership of your Rolex watch, yet leverage the value it possesses, our Jewelry Equity Loan solution may be what you are looking for. To get a loan secured by your Rolex, visit our Rolex Equity Loan page to complete the submission form. You may also explore our menu of liquidity options to determine what financial solution is ideal for you.

From The Founder

What Clients Are Saying…

I have to give Diamond Banc a true 5 star rating. I had met with 2 others beforehand and left both places with a feeling that I was not worth their time. Not the case with Julio. I had a comfort that he cared and was honest. Thank you for treating me with respect.
Diamond Banc was a great place to go to sell my gold. Julio was fantastic to work with! I would 100% go back and do business there again! If you are looking so sell jewelry this is the place to go!
Very happy with my visits with Deena in a private no pressure setting. Definitely recommend
Pleasant, painless experience. Quick and fast! Highly recommend them.
Response from the owner: We’re glad to hear you had a pleasant and quick experience with us! Thank you for recommending us.
Fantastic company! I’ve used them several times and they’re super easy to deal with, ensure fast transactions, always responsive with personalized service and willing to work you on any issues you may come across. Truly a five-star experience I’d recommend to anyone!
Kyle was the associate on transaction. He went out of his way to make sure everything was coordinated for me as I live hours away. They strive for satisfaction and delivering a fair price with a swift deposit. Everything done, in and out, funds in account all under 30 minutes. Do yourself a favor and go to Diamond Banc!
Response from the owner: Thank you for choosing Diamond Banc! We’re delighted to hear about your positive experience with Kyle. We appreciate your feedback and look forward to serving you again!
Hey this place is fantantic Mr Jordan and his team is amazing there very professional in everything they do.
Always a wonderful experience at Diamond Banc, Julio is such a pleasure to work with. Thank you for everything!
Very fast and easy transaction.
Diamond Banc give me a loan for against my goal jewelry and it was a very decent amount and they’re very fair in their pricing I would do business with them anytime.
Wonderful service and easy to work with.Appreciate the team!
Quick and easy to work. Very professional.
The whole process was straightforward and simple. Julio was great, the building is nice clean and safe.
I definitely looked into every option for selling my loose diamond. After a bit of negotiation, they paid my asking price. The process to sell and get paid within a matter of hours of their receipt of the diamond was impressive.
Julio was great. The one-on-one setting was much calmer and easier than some other busier spots. He gave me the best price on a diamond ring. I will definitely be using their services in the future.
Extremely easy transaction. Jordan is a pleasure to work with. Highly recommended.
The whole process went great in fact, I’m taking some other pieces back this week to sell.
Very good experience, great customer service.
I was treated very professional . Julio was great. Happy with the prices of our family estate jewelry .
Easy and fast approval process
Response from the owner: We’re glad to hear that you found our approval process both easy and fast. We strive to provide an efficient experience for all of our clients.
I’ve sold two of my watches to them they are great and will def come back to them in the future again!
Great place!
Response from the owner: We’re so glad you enjoyed your visit, Brianna Rose!
Extremely friendly! Prompt reply from email. Fair price and helpful
I had an excellent experience here. The staff was incredibly nice, helpful, and professional. They offered a fair price for my jewelry, and the process was quick and easy. I felt valued and respected throughout the entire transaction. I would definitely come back and highly recommend their services to anyone in need of a jewelry loan.
Easy, fast, personable. Highly suggest using them.
Great service very easy process
Great service!
Very quick service and easy to work with.
Julio was a PLEASURE to do business with. I had an unfortunate family emergency. I found him online, he was able to get me in last minute and got me close to my price point. I am truly grateful for his services. Please utilize this business! One of Scottsdales best kept secrets! I will refer and DEFINITELY do business with him again! 10+⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Just an absolute delight doing business with Diamond Blanc! I had the pleasure of doing an exchange with Julio, who is a man with integrity, honesty, and a personality that will earn loyalty from his customers. He was prompt at our appointment time, quick with the procedures/ppwk, and honored his offer previously stated a couple days prior. Showing honesty, integrity, and a great deal of knowledge in the industry. I fully recommend Diamond Blanc!
Response from the owner: Thank you for your kind words, Ryan! We appreciate your recommendation and are glad to hear about your positive experience with Julio.
Julio was very professional and very knowledgeable about jewelry. Set your appointment now!
Seamless process, accurate information.
Response from the owner: Thank you for sharing your positive experience with us!
Great experience and wonderful service. Can’t say enough about our client agent, Eli!
Julio was very nice, and professional. He went through details throughly, giving me a bette understanding of how the value of diamonds work. I definitely recommend and will come back again in the future.
Julio was personable and straightforward about the price and the process. I got what I wanted for my Rolex. The check funds were available the next day after depositing. I had been to two other places before Diamond Blanc. Their price was well above the other two, no haggling. Highly recommended them
Julio Avila is top notch in his business. He’s very pleasant and bright.
Fast, easy, simple transaction. The process was amazingly fast and funded same day Diamond Banc received my item!!!
I was interested in selling my Rolex and contacted DiamondBanc. Elijah and Jordan (the whole team actually) were patience, kind and above reproach. Thank you all for your great service and honesty!Felecia Mann
See all Google Reviews

Start Online or Visit An Office Near You

Rolex Watches We Frequently Purchase Include:

Selling Your Rolex? Why Diamond Banc Offers the Ultimate Selling Experience:

When it comes to selling your Rolex watch, Diamond Banc emerges as the go-to destination for Rolex buyers. Our streamlined and secure transaction process, coupled with our unwavering commitment to transparency and customer satisfaction, makes us the best place to sell your Rolex. As a nationally recognized authority in purchasing Rolex timepieces, we specialize in catering to both contemporary and vintage Rolex models. From sought-after latest editions to historically significant pieces, we maintain an active interest in a diverse range of Rolex watches.

Navigating the process of selling a new or pre-owned Rolex can be daunting, especially when searching for “used Rolex buyers” or exploring avenues to “sell my Rolex” through conventional means proves fruitless. The market is teeming with potential buyers eager to enhance their luxury watch collections, making it challenging to identify the ideal buyer for your Rolex. However, finding a reputable Rolex buyer who appreciates the value and prestige of these timepieces is crucial.

At Diamond Banc, we understand the intricacies of the Rolex market and ensure a seamless selling experience. We guarantee that the initial purchase offer we extend is based on the accurate details you provide about your Rolex. What’s more, the quote we offer is precisely what you’ll receive, promising a transparent and trustworthy transaction process.

So, if you’re contemplating where to “sell my Rolex” for the highest return, look no further than Diamond Banc. Our expertise and dedication make us the premier choice for discerning Rolex sellers seeking the best value for their timepieces.

Before Selling Your Rolex, Ask Yourself These Questions:

  • What is my Rolex worth?
  • Am I getting the highest value possible for my Rolex?
  • Is this Rolex buyer trustworthy?

A critical first step in the process of selling your Rolex involves determining its value before you even begin to look for ‘Rolex buyers near me’. Understanding the worth of your watch on the secondary market is essential to assess whether an offer you receive is reasonable.

The value of pre-owned Rolex watches fluctuates with market conditions. As of 2023, the market for pre-owned Rolex watches is robust, characterized by eager buyers and competitive prices offered by Rolex watch buyers.

What Is My Pre-Owned Rolex Worth?

Understanding the value of your Rolex on the secondary market involves considering various factors typical of luxury items. Unlike many other commodities, the worth of a used Rolex isn’t tied to its original or current Manufacturer’s Suggested Retail Price (MSRP). Instead, the preowned Rolex market is primarily influenced by supply and demand dynamics.


In numerous instances, the value of a preowned Rolex can surpass its initial retail cost. Take, for instance, models like the stainless-steel Submariner, GMT-Master II, or Daytona. These watches often command significantly higher prices due to a scarcity in the market and the substantial demand from buyers. Essentially, the demand for Rolex sports models outweighs the available supply, leading to premium pricing in transactions.

Certain older Rolex models tend to appreciate over time, contingent upon their condition, as their supply dwindles compared to newer counterparts. Conversely, some models adorned with diamonds or classified as outdated women’s Rolex timepieces may fetch less than their original purchase price due to lower demand relative to supply.

As a general guideline, Rolex watches crafted from steel or featuring a two-tone design typically retain their value and may appreciate over time. Conversely, solid gold models usually have lower value retention rates, with white gold models often exhibiting the least appreciation potential. Understanding these market dynamics can help you gauge the potential value of your Rolex timepiece accurately.

It is important to note that there are exceptions to each of these rules. Certain solid gold Rolex watches like the Day-Date 41mm have been appreciating in value. The best and only way to know the current market value of your Rolex watch is to contact a Rolex expert with the specific details of your model. However, our Rolex calculator can provide you with a quick estimate of your Rolex’s liquid value on the secondary market.

How Do Diamonds Affect The Value Of My Rolex?

Generally, the application of diamonds to a Rolex diamond watch will not increase its current market value. Regardless of if the diamonds are original Rolex factory-applied or aftermarket, (i.e., applied by a non-authorized Rolex supplier) these additions do not increase a Rolex’s worth compared to the watches’ purchase cost.

Adding aftermarket diamond applications (diamonds applied to a watch by a jeweler, as opposed to the diamonds coming on the watch direct from Rolex) such as diamond dials or bezels can actually often have a negative effect on the current value of a Rolex. The addition of these diamonds means that these watches will differ from the factory’s original Rolex models. The application of aftermarket diamonds is often inconsistent in quality, and precision To the Rolex Factory diamond application, diminishing the watch’s authenticity and demand from a seasoned Rolex buyer.

Factory-added diamond applications added by Rolex don’t always significant effect on a watch’s resale value. Rolex charges a premium for diamond dial and bezel application. This high additional cost does not fully translate to the secondhand market, Although Rolex Watches with factory diamond applications due bring premiums in relation to the same watch model from Rolex with no diamonds in many cases.

Certain Rolex watches with significant factory diamond applicants are tremendously valuable. Rolex watches with factory diamonds and gemstones can sell far over their original list price. For example, there is a strong demand for the 18kt rose gold Rolex Daytona with a rainbow sapphire bezel that has driven up its value notably. The value of the Rolex diamond application is truly model and age specific based on the watch you have to sell to a Rolex watch buyer.

Even insignificant factors can have a profound impact on the amount Rolex watch buyers can pay for your used Rolex. Many manufacturers make replacement bracelets for Rolex watches. Rolex watch bracelets can become stretched over time due to daily wear. As a result, many Rolex owners will get their bracelets replaced without a second thought. While aftermarket bracelets present initial cost savings when replacing the bracelet, they have a detrimental effect on a watch’s secondary market value, as the entire bracelet is considered non-genuine.

Aspects like the condition of your Rolex watch, having the original receipt, box, warranty card/papers, and provenance can hugely impact and increase the value of a Rolex watch, especially for discontinued, vintage, and sport Rolex styles. These documents lend credibility to the authenticity of a watch and allow Rolex buyers to pay more for models with accompanying paperwork. Moreover, the number of rare watches with this supporting documentation is exponentially less and therefore more desirable.

Appreciating Prices of Discontinued Rolex Models

It’s common to see Rolex models drastically appreciate in value once they have been discontinued from current production runs. Once again, supply and demand drive these trends for most Rolex watch buyers. Over time, interest in specific Rolex models tends to increase, despite a finite supply of these discontinued watches.

Demand for the number of discontinued watches has driven the value of the following Rolex models well above their list prices and you should know this way before you start searching for Rolex buyers near me. One of the most distinctive includes the 50th Anniversary Rolex Submariner, known as the Kermit, featuring a black dial and green bezel. This watch regularly trades for more than double its latest Rolex-issued MSRP. Another highly sought-after discontinued watch is the Rolex Submariner Hulk. This model is distinguished by a green dial and a green ceramic bezel. It regularly trades for double its Rolex-issued MSRP. Other models in this category include retired GMT Master II, Explorer, Auto quartz models, and vintage or rare Day-Dates. Additionally, certain Rolex dials or Rolex watches with production errors can be very valuable.

It’s important to note that the market for these rare and retired Rolex models is not immune to correction. Much like the fine art market, shifts in market factors can drive sudden changes in the value of Rolex watches for most Rolex watch buyers. During downward economic cycles, and when liquidity is tight globally, Rolex watches may have lower values than when the economy is booming. These changes can be sudden and dramatic. Although the current renowned role demand and values remain strong in 2023, many key model values have reduced from their peak values in 2021 & 2022.

Am I Getting the Highest Value For My Rolex?

Once you understand what your Rolex is worth, comes the second most important question. Is my buyer able to make sure I get the highest value for my watch?

Diamond Banc is the smart choice if you wish to get the most money when selling your diamond Rolex. We are an established Rolex buyer with offices throughout the United States. Our offers are based on current market data from recent sales of your same Rolex model, which allows us to provide you with the highest purchase price. Our watch-buying process is simple, fast, and secure.

Diamond Banc has established a curated, diverse, and extensive network of Rolex dealers, retailers, and private collectors. Moreover, Diamond Banc’s ownership group is composed of several of the nation’s top authorized Rolex dealers. Our partnerships with these individuals give us the unique ability to pay more for your Rolex watch since we have immediate access to top buyers around the United States. This provides us with a superior advantage over other Rolex purchasers and unmatched knowledge about your specific Rolex model and its current value in today’s secondhand market.

Diamond Banc is a buyer of all Rolex models in any condition. Regardless if your Rolex is a newer sports model or an older dress watch, we’re a strong buyer.

Unlock Diamond Banc’s Rolex Seller’s Agent Service

Our Rolex Seller’s Agent Service at Diamond Banc is designed to elevate the selling experience of your luxury timepiece, ensuring you receive a selling price that is typically 5%-12% higher than our immediate purchase offer. The process begins with the authentication of each watch by independent expert watchmakers, a crucial step that enhances credibility and maximizes its value.

Understanding the importance of time, Diamond Banc is committed to delivering sale results or returning your watch within 10 business days of its receipt, ensuring a swift and efficient process. From the beginning, clients are involved in setting an agreed-upon minimum selling price, providing clarity and assurance right from the start.

Furthermore, Diamond Banc offers unparalleled flexibility by presenting buyer offers that may exceed the initial agreement, allowing you to consider better propositions. Additionally, we prioritize the security of your investment; your watch is insured for its minimum selling price while under our care, offering you peace of mind every step of the way. Experience the difference with Diamond Banc’s Rolex Seller’s Agent Service and discover the optimal pathway to selling your Rolex.

The Rolex Models We Purchase Most Often Include:

  • Rolex Submariner
  • Rolex Sea-Dweller
  • Rolex Deepsea
  • Rolex GMT-Master & GMT-Master II
  • Rolex Day-Date (President) & Day-Date II
  • Rolex Datejust & Datejust II
  • Rolex Cosmograph Daytona
  • Rolex Yacht-Master & Yacht-Master II
  • Rolex Explorer & Explorer II
  • Rolex Air-King
  • Rolex Milgauss
  • Rolex Pearlmaster
  • Rolex Cellini
  • Rolex Sky-Dweller
  • Rolex Oyster Perpetual
  • Rolex Oyster Perpetual Date
  • Rolex Oysterquartz

Do I Trust My Rolex Buyer?

Selling a Rolex can be an emotional process. This means that it’s essential to work with a buyer you trust.
Many Rolex buyers “bait” sellers by offering unrealistic offer prices, only to call back with a greatly reduced offer once they receive your watch. In contrast, at Diamond Banc, we always honor our quotes. Once your watch is received, providing it’s as described, you will receive a final quote for the exact value of your initial offer price.

If you’re hesitant to sell, it’s no problem! We are happy to provide you with the same amount of money you would receive from selling your watch outright, while also allowing you to retain ownership via a Rolex diamond watch Equity Loan. Learn more about a loan with Diamond Banc by clicking here.

At Diamond Banc, our commitment to transparency, convenience, and integrity is unwavering. We prioritize keeping our clients well-informed throughout the entire process. We take the time to elucidate how we determine our offers, ensuring clarity at every stage. Throughout the sales process, we maintain constant vigilance to safeguard your watch.

Our operational model blends the convenience of online services with the security of a physical location. All watches are fully insured during transit to our facility. Upon arrival, your watch is subject to continuous video surveillance, including high-definition recording during the unpacking and verification process. This meticulous approach leaves no room for discrepancies between what you send and what we receive.

As a customer-centric organization, we leverage real-time market data to inform our offers. You can expect to receive a quote within 1 business day or less. Once you accept our offer, we expedite the payment process equally swiftly. With the option for immediate wire transfer, you can rest assured that you’ll receive your funds promptly. At Diamond Banc, your satisfaction and peace of mind are our top priorities.

Start Online or Visit An Office Near You

Please wait
while we are uploading...