Meet The Founder - Mills Menser | Diamond Banc


Mills Menser

Mills has been immersed in the jewelry industry his entire existence, having personally overseen transactions exceeding $200 million. Mills became active in his family’s jewelry operation at an early age. By eighteen, he became the top-producing salesperson and sales manager. At twenty-four, he purchased Buchroeders Jewelers from his father. In 2007, Mills founded Diamond Banc, a luxury brand solely focusing on providing unmatched liquidity solutions to those who own fine jewelry.

Diamond Banc has grown to include over a half dozen offices throughout the US and is continually expanding into key markets nationwide. Mills has a fascination and appreciation for remarkable diamonds, watches, and jewelry. His ultimate passion is the business side of the jewelry industry and making major transactions happen. Outside of the jewelry industry, Mills is an active investor in commercial real estate and residential apartments. He is also a happily married father of three and loves the beach.


Mills provides clients with tailored strategies to maximize the selling proceeds of incredible jewelry. He listens first, then presents a menu of options based on the client’s unique needs. For clients desiring a fast transaction, Mills will provide an industry-leading, immediate purchase offer. If clients have the luxury of a longer time horizon and are seeking a maximum payout, the Seller’s Agent Service can be used to market pieces nationwide through a variety of platforms while charging a transparent commission. Additionally, Mills offers consignment services where pieces are marketed to over 20,000 jewelry dealers, wholesalers, retailers, and private consumers. Some clients wish to access the liquidity their fine items possess but prefer to maintain ownership. In these situations, Diamond Banc’s Jewelry Equity Loans are provided with custom-tailored terms.

Mills also offers advisement and consulting services, acting as the client’s fiduciary advocate to determine the best overall approach for maximizing client returns. This encompasses everything from offering a combination of Diamond Banc’s financial solutions to negotiating with the world’s top auction houses on a client’s behalf.

If you are considering selling or leveraging the value of a single important diamond or an entire legendary jewelry collection, Mills and Diamond Banc are the nation’s preeminent choice. Mills is happy to travel and personally assist with significant transactions.


Mills believes in business, like in life, that adaptation, constant improvement, and deploying the 80/20 principle is a winning formula to maximize success. Mills consults with retailers to optimize and modernize their business by offering expertise on the following:

  • Aligning compensation with desired results.
  • Improving closing ratios via client immersion.
  • Optimizing profit & inventory turn.
  • Developing in-house warranty programs.
  • Sales assets to capture today’s consumers.
  • Launching consumer buying divisions.
  • Raising capital via aged inventory sales.
  • Capital lending secured by inventory.
  • Helping retailers’ clients sell their jewelry.

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