Mills Menser, CEO & Founder of Diamond Banc - Diamond Banc


Mills Menser

Mills Menser is a national leader in buying significant jewelry pieces from individuals and pioneered the modernization of jewelry-secured lending through Diamond Banc. Diamond Banc operates nationwide, providing consumers with an unrivaled menu of financial solutions to access the liquidity their fine jewelry and watches possess, via immediate sale, Jewelry Equity Loan, or consignment sale. Diamond Banc deploys expertise, transparency, and technology to deliver a luxury experience and capital to clients under the terms that best suit their needs.

Mills has been immersed in the jewelry industry his entire life. He became active in his family’s jewelry operation at an early age and, by eighteen, had become the top-producing salesperson. At twenty-four, he purchased the family business, Buchroeders Jewelers from his father. In 2007, Mills founded Diamond Banc, which has since grown to include a robust nationwide digital ship-in division, and over 10 offices throughout the US. The brand is continually expanding into key markets nationwide, opening additional offices.

Mills created Diamond Banc to provide clients with tailored strategies to maximize the selling proceeds of their incredible jewelry. He inspires our Market Directors to listen first, and then present a menu of options based on the client’s unique needs. For clients desiring a fast and simple transaction, we provide immediate purchase offers. If clients have the luxury of a longer time horizon and are seeking a maximum payout, our Seller’s Agent Service is deployed to market pieces nationwide. Many of our clients wish to access the liquidity their fine items possess but prefer to maintain ownership. In these situations, Diamond Banc’s Jewelry Equity Loans are provided with custom-tailored terms.

For major transactions, Mills is available to personally offer advice and can offer consulting services, acting as the client’s advocate to determine the best overall approach for maximizing client returns. If you are considering selling or leveraging the value of a single important diamond or an entire legendary jewelry collection, Mills and Diamond Banc are the nation’s preeminent choice. Our team is happy to travel and personally assist with significant transactions.


Mills believes that adaptation, constant improvement, and deploying the 80/20 principle is a winning formula to maximize success. Mills consults with jewelry industry company owners to optimize and modernize their business by offering expertise on the following:

  • Aligning compensation with desired results.
  • Improving closing ratios via client immersion.
  • Optimizing profit & inventory turn.
  • Developing in-house warranty programs.
  • Sales assets to capture today’s consumers.
  • Launching consumer buying divisions.
  • Raising capital via aged inventory sales.
  • Capital lending secured by inventory.
  • Helping retailers’ clients sell their jewelry.
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