Fast. Simple. Secure.

Sell to the Leading Luxury Watch Buyer in Pasadena

Experience a smarter way to sell your watch. Our expert buyers personally evaluate every piece submitted to ensure you receive exceptional value and service.

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“We understand your jewelry is more than just an asset. Our team is here to provide you with secure, personalized financial solutions.”
Mills Mensor Mills Menser
Owner and Founder
Rolex Watch

Pasadena’s Premier Destination for Selling Luxury Watches

Diamond Banc gives Pasadena watch owners a trusted, private way to sell exceptional timepieces. Our specialists buy from the world’s most sought-after manufacturers, with particular depth in Rolex, Patek Philippe, Audemars Piguet, Richard Mille, and other elite brands. Every offer is built on today’s global resale market, using real-time dealer activity, collector demand, auction results, and wholesale pricing rather than outdated price guides.

From a current-production sports model to a discontinued collector’s reference or a vintage family heirloom, our team knows how to value it accurately. We regularly buy watches from Omega, Cartier, Tudor, Breitling, Hublot, IWC, Jaeger-LeCoultre, Panerai, Grand Seiko, A. Lange & Söhne, Vacheron Constantin, F.P. Journe, Ulysse Nardin, Franck Muller, and many other respected makers. Original boxes, warranty cards, and service records can add value, but they are never required to receive a competitive offer.

Now opening in Pasadena: Our new office at 680 E. Colorado Blvd., Suite 2023, is opening soon. In the meantime, you can start with an online quote today, and our Pasadena team will follow up to schedule your private appointment once the office opens.

Our Pasadena office is a discreet, appointment-based setting where you can sell in complete privacy. Start with a complimentary online quote, or meet one-on-one with a watch specialist for an in-person evaluation. Once you accept an offer, payment is typically issued by wire transfer or check within 24 hours, a secure and simple alternative to consignment or online marketplaces.

Diamond Banc of Pasadena

Coming Soon
680 E Colorado Blvd.
Suite 2023
Pasadena, California 91101

(573) 875-2265

Sell Your Luxury Watch Book Appointment
Silvea Parsamyan, Market Director, reviewing jewelry in Pasadena

Top Watch Brands Diamond Banc of Pasadena Buys

Why Pasadena Watch Owners Choose Diamond Banc

Pasadena and the surrounding foothill communities have a deep, long-standing watch culture, from collectors in San Marino and La Cañada Flintridge to professionals across the San Gabriel Valley who have built collections over decades. Diamond Banc works with owners throughout Pasadena, South Pasadena, San Marino, Arcadia, Sierra Madre, Altadena, and La Cañada Flintridge, offering a discreet, professional alternative to dealers, pawn shops, and online marketplaces.

Our offers are backed by a nationwide network of luxury watch specialists and wholesale partners, so every number reflects what the market is paying right now. Transparent evaluations, private appointments, and fast funding make selling simple. Request a complimentary online quote or schedule a private consultation with our Pasadena team to learn what your watch is worth today.

Meet Our Market Director

Silvea Parsamyan

Silvea Parsamyan has spent more than 20 years in the jewelry industry—essentially her entire professional career. She began in luxury jewelry sales, where she developed a deep understanding of both the product and the client experience. Over time, her career progressed into senior leadership and operations, with a focus on scaling jewelry businesses.

Silvea has personally opened five jewelry locations throughout the Los Angeles area, overseeing the process from planning through execution. As a Pasadena native and lifelong resident, she also brings a strong connection to the local community and the greater Los Angeles market.

Her professional approach is thorough, detail-oriented, and grounded in facts. At the same time, she is highly personable and empathetic. She values genuine connection and has a natural ability to build trusted, lasting relationships with clients.

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Market director's portrait
Closer to Visit our Beverly Hills Location?
Market director's portrait

Jeanetta Bell

Beverly Hills, CA Buyer & Lender
1-310-299-9557 Book Appointment
We’re in Visit our Beverly Hills Location, too!

In addition to our Pasadena office, we are also in Visit our Beverly Hills Location, offering added convenience when choosing your preferred location and providing more flexibility to fit your schedule.

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