Coming Soon
680 E Colorado Blvd.
Suite 2023
Pasadena, California 91101
Coming Soon
Monday-Friday: 10 AM – 5 PM
Jewelry Loans
Designer Jewelry Loans
Jewelry Buyer
Designer Jewelry Buyer
Gold Buyer
Rolex Buyer
Diamond Buyer
Jewelry Pawn Alternative
Silvea Parsamyan has spent more than 20 years in the jewelry industry—essentially her entire professional career. She began in luxury jewelry sales, where she developed a deep understanding of both the product and the client experience. Over time, her career progressed into senior leadership and operations, with a focus on scaling jewelry businesses.
Silvea has personally opened five jewelry locations throughout the Los Angeles area, overseeing the process from planning through execution. As a Pasadena native and lifelong resident, she also brings a strong connection to the local community and the greater Los Angeles market.
Her professional approach is thorough, detail-oriented, and grounded in facts. At the same time, she is highly personable and empathetic. She values genuine connection and has a natural ability to build trusted, lasting relationships with clients.
In addition to our Diamond Banc of Pasadena office, we are also in Visit our Beverly Hills Location, offering added convenience when choosing your preferred location and providing more flexibility to fit your schedule.
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Diamond Banc of Pasadena is your trusted destination for not only selling your luxury Rolex watch but also unlocking its value through Rolex Equity loans. As the premier Rolex buyer, we understand the unique worth that Rolex timepieces hold, and we offer a range of services to meet your financial needs.
Diamond Banc of Pasadena is the premier destination for selling luxury designer jewelry, including brands like Cartier, Tiffany & Co., Van Cleef & Arpels, Bvlgari, and more. With expert market insight, we provide accurate evaluations, strong offers, and a discreet, efficient selling process focused on maximizing your return.
Diamond Banc of Pasadena is the leading diamond buyer that can help you discover the true worth of your diamonds. We understand the immense value, both emotional and financial, that diamonds hold. Our team of experts is dedicated to providing you with a seamless and rewarding selling experience.
If you’re looking to turn your unused or unwanted gold jewelry into cash, Diamond Banc of Pasadena is the leading gold buyer you can trust. With our expertise in the gold market, we offer a seamless and reliable service that ensures you receive the best value for your gold.
Diamond Banc’s Pasadena office is on Colorado Boulevard, the same street the Rose Parade travels every New Year’s Day, a few minutes from the shops and restaurants of Old Pasadena. We buy fine jewelry, diamonds, Rolex and other luxury watches, and gold, and we lend against those same assets when clients want cash without giving up ownership. For clients across Pasadena, San Marino, Arcadia, South Pasadena, La Cañada Flintridge, Glendale, and Burbank, we’re an alternative to pawn shops that price by weight alone and consignment shops that take months to pay out.
Every visit starts with a private consultation. Bring in a ring, a watch, a bracelet, or an entire collection, and one of our specialists will walk you through exactly how we arrived at a number — what the stone grading means, why a particular brand commands a premium, what a comparable piece recently sold for. Clients tell us they leave with a clearer picture of what they own, whether or not they decide to sell that day.
If you’re not sure what you have, that’s fine — bring it in and we’ll tell you.
Not every client wants to sell. Diamond Banc also issues jewelry-backed loans, secured by a single item or an entire collection, so you can access cash and get your items back once the loan is repaid. Terms are set upfront — no surprise fees, no renegotiating once you’ve walked in the door. Whether selling outright or borrowing against what you own makes more sense depends on your situation, and our specialists will walk through both options with you before you decide.
Most pawn shops in the San Gabriel Valley price gold by melt value and treat a Cartier bracelet the same as any other bracelet. Diamond Banc’s specialists spend their careers studying brand desirability, craftsmanship, and what collectors are actually paying right now — the difference between a generic gold buyer and one who recognizes what a Van Cleef & Arpels Alhambra piece or a discontinued Rolex reference is worth on the secondary market.
That expertise, backed by a national network of buyers and collectors, is why our offers tend to run higher than what a local pawn shop or a mail-in gold buyer can pay. We also offer consignment for pieces that are better sold to the right buyer over time rather than purchased outright.
Every diamond we evaluate is assessed on the 4 Cs — carat weight, color, clarity, and cut — along with certification, setting, and current market demand for that combination. We buy loose stones and set jewelry alike, and we regularly purchase estate and vintage pieces where the design itself carries as much value as the stone.
There’s no obligation attached to a consultation. Bring your jewelry in, get a straight answer on what it’s worth, and decide from there.
Pasadena sits just a few miles from Burbank’s studio lots — Warner Bros. and Walt Disney Studios are both there — and that entertainment-industry presence has helped build a genuine watch-collecting culture throughout the area. We buy Rolex in any condition, from current production sports models to vintage and discontinued references, along with Patek Philippe, Audemars Piguet, Omega, and other manufacturers whose value depends heavily on model, rarity, and condition rather than list price.
Our ownership group includes some of the industry’s most established Rolex dealers, which gives us real-time visibility into what specific references are trading for — not a generic price list.
We buy gold in every form: bullion, coins, and jewelry, broken or intact. Rather than paying strictly by weight, we look at whether a piece carries brand or design value beyond its gold content, and we separate out any diamonds or gemstones for a separate evaluation rather than melting them down with the metal. Clients are welcome to get quotes elsewhere first — most come back once they see the difference.
Pasadena’s surrounding cities each bring their own clientele. San Marino, home to the Huntington Library, Art Museum, and Botanical Gardens and its estate-lined streets, has some of the longest-held jewelry collections we see. Arcadia, with Santa Anita Park and the shops at Westfield Santa Anita, sends us a mix of estate pieces and newer designer purchases. South Pasadena’s small-town character and historic Craftsman homes make it one of the more understated but consistent markets we serve.
Toward the foothills, La Cañada Flintridge — just down the road from NASA’s Jet Propulsion Laboratory and known for some of the top-rated schools in the county — brings us clients looking to quietly liquidate part of a collection or borrow against it discreetly. Glendale, anchored by the Americana at Brand and Glendale Galleria shopping districts, and Burbank, home to Warner Bros. and Walt Disney Studios, round out the communities we work with most closely.
Wherever you’re coming from in the San Gabriel Valley, the Pasadena office is set up to give you the same private, no-pressure evaluation.
There’s no single “right” way to start:
However you’d like to begin, bring what you have and we’ll tell you honestly what it’s worth.
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