Pasadena's Premier Jewelry Buyer & Lender

Meet Our Director of Transactions

Jordan Isaacs

As the National Director of Funding at Diamond Banc’s corporate office, Jordan Isaacs prioritizes providing top-notch client experiences during the assessment of their items for immediate sale or loan services. With excellent communication skills and a talent for prompt and informative follow-up, Jordan’s expertise enables him to offer the highest values, the most competitive rates in the industry, personalized financing options, & exceptional service to each and every client. To start working with Jordan, give us a call or fill out our online submission form.

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941-877-5472 info@diamondbanc.com

Meet Our Client Benefit Agent

Cade Westberry

Cade Westberry is a Client Benefit Agent at Diamond Banc’s Sarasota office, where he is dedicated to providing clients with a straightforward, transparent, and highly personalized experience. Known for his hardworking and self-motivated approach, Cade focuses on building strong relationships and ensuring each client feels informed and confident throughout the process. His background in sales and team leadership allows him to effectively guide clients through evaluating and accessing the value of their jewelry and luxury assets with clarity and ease. Cade’s commitment to service and attention to detail make him a trusted partner for clients seeking a seamless and professional experience.

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941-877-5472 info@diamondbanc.com

Best Value For Your Rolex

Diamond Banc of Pasadena is your trusted destination for not only selling your luxury Rolex watch but also unlocking its value through Rolex Equity loans. As the premier Rolex buyer, we understand the unique worth that Rolex timepieces hold, and we offer a range of services to meet your financial needs.

Get a Rolex Quote

Sell Luxury Designer Jewelry in Pasadena

Diamond Banc of Pasadena is the premier destination for selling luxury designer jewelry, including brands like Cartier, Tiffany & Co., Van Cleef & Arpels, Bvlgari, and more. With expert market insight, we provide accurate evaluations, strong offers, and a discreet, efficient selling process focused on maximizing your return.

Sell Designer Jewelry

Sell Your Diamonds with Confidence

Diamond Banc of Pasadena is the leading diamond buyer that can help you discover the true worth of your diamonds. We understand the immense value, both emotional and financial, that diamonds hold. Our team of experts is dedicated to providing you with a seamless and rewarding selling experience.

Get a Diamond Quote

Turn Your Gold Jewelry into Cash

If you’re looking to turn your unused or unwanted gold jewelry into cash, Diamond Banc of Pasadena is the leading gold buyer you can trust. With our expertise in the gold market, we offer a seamless and reliable service that ensures you receive the best value for your gold.

Get a Gold Quote

Opening in August 2026

Diamond Banc’s Pasadena office is on Colorado Boulevard, the same street the Rose Parade travels every New Year’s Day, a few minutes from the shops and restaurants of Old Pasadena. We buy fine jewelry, diamonds, Rolex and other luxury watches, and gold, and we lend against those same assets when clients want cash without giving up ownership. For clients across Pasadena, San Marino, Arcadia, South Pasadena, La Cañada Flintridge, Glendale, and Burbank, we’re an alternative to pawn shops that price by weight alone and consignment shops that take months to pay out.

Every visit starts with a private consultation. Bring in a ring, a watch, a bracelet, or an entire collection, and one of our specialists will walk you through exactly how we arrived at a number — what the stone grading means, why a particular brand commands a premium, what a comparable piece recently sold for. Clients tell us they leave with a clearer picture of what they own, whether or not they decide to sell that day.

What We Buy and Lend Against

• Diamonds and diamond jewelry — engagement rings, tennis bracelets, pendants, and loose stones, from single accents to multi-carat, GIA-certified pieces
• Designer and estate jewelry from houses including Cartier, Van Cleef & Arpels, Tiffany & Co., Harry Winston, Graff, Bulgari, Chanel, and Hermès
• Rolex and other luxury watches, including Patek Philippe, Audemars Piguet, Omega, Vacheron Constantin, Jaeger-LeCoultre, and Cartier
• Gold and bullion, whether it’s investment-grade or a drawer full of jewelry you no longer wear

If you’re not sure what you have, that’s fine — bring it in and we’ll tell you.

Loans vs. Selling: You Choose

Not every client wants to sell. Diamond Banc also issues jewelry-backed loans, secured by a single item or an entire collection, so you can access cash and get your items back once the loan is repaid. Terms are set upfront — no surprise fees, no renegotiating once you’ve walked in the door. Whether selling outright or borrowing against what you own makes more sense depends on your situation, and our specialists will walk through both options with you before you decide.

Why Pasadena-Area Clients Skip the Pawn Shop

Most pawn shops in the San Gabriel Valley price gold by melt value and treat a Cartier bracelet the same as any other bracelet. Diamond Banc’s specialists spend their careers studying brand desirability, craftsmanship, and what collectors are actually paying right now — the difference between a generic gold buyer and one who recognizes what a Van Cleef & Arpels Alhambra piece or a discontinued Rolex reference is worth on the secondary market.

That expertise, backed by a national network of buyers and collectors, is why our offers tend to run higher than what a local pawn shop or a mail-in gold buyer can pay. We also offer consignment for pieces that are better sold to the right buyer over time rather than purchased outright.

Selling Diamonds and Fine Jewelry

Every diamond we evaluate is assessed on the 4 Cs — carat weight, color, clarity, and cut — along with certification, setting, and current market demand for that combination. We buy loose stones and set jewelry alike, and we regularly purchase estate and vintage pieces where the design itself carries as much value as the stone.

There’s no obligation attached to a consultation. Bring your jewelry in, get a straight answer on what it’s worth, and decide from there.

Rolex and Luxury Watches

Pasadena sits just a few miles from Burbank’s studio lots — Warner Bros. and Walt Disney Studios are both there — and that entertainment-industry presence has helped build a genuine watch-collecting culture throughout the area. We buy Rolex in any condition, from current production sports models to vintage and discontinued references, along with Patek Philippe, Audemars Piguet, Omega, and other manufacturers whose value depends heavily on model, rarity, and condition rather than list price.

Our ownership group includes some of the industry’s most established Rolex dealers, which gives us real-time visibility into what specific references are trading for — not a generic price list.

Gold Buying in Pasadena

We buy gold in every form: bullion, coins, and jewelry, broken or intact. Rather than paying strictly by weight, we look at whether a piece carries brand or design value beyond its gold content, and we separate out any diamonds or gemstones for a separate evaluation rather than melting them down with the metal. Clients are welcome to get quotes elsewhere first — most come back once they see the difference.

Serving South Pasadena, San Marino, Arcadia, La Cañada Flintridge, Glendale & Burbank

Pasadena’s surrounding cities each bring their own clientele. San Marino, home to the Huntington Library, Art Museum, and Botanical Gardens and its estate-lined streets, has some of the longest-held jewelry collections we see. Arcadia, with Santa Anita Park and the shops at Westfield Santa Anita, sends us a mix of estate pieces and newer designer purchases. South Pasadena’s small-town character and historic Craftsman homes make it one of the more understated but consistent markets we serve.

Toward the foothills, La Cañada Flintridge — just down the road from NASA’s Jet Propulsion Laboratory and known for some of the top-rated schools in the county — brings us clients looking to quietly liquidate part of a collection or borrow against it discreetly. Glendale, anchored by the Americana at Brand and Glendale Galleria shopping districts, and Burbank, home to Warner Bros. and Walt Disney Studios, round out the communities we work with most closely.

Wherever you’re coming from in the San Gabriel Valley, the Pasadena office is set up to give you the same private, no-pressure evaluation.

Getting Started

There’s no single “right” way to start:

1. Schedule a private consultation at our Pasadena office
2. Submit photos and details online for an initial estimate before you come in
3. Just walk in during business hours if you’d rather not wait

However you’d like to begin, bring what you have and we’ll tell you honestly what it’s worth.